Last updated: June 3, 2026
1. Introduction
At Marigold ("we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you use our wedding planning platform.
2. Information We Collect
We may collect the following types of information:
- Account Information: Name, email address, company name, and contact details of the couple or organization that creates an account
- Guest Information: The names, phone numbers, email addresses, group/party assignments, and RSVP responses of wedding guests that an account holder uploads or enters into the platform
- Usage Data: Information about how you use our services, including message content, delivery and read status, timestamps, and recipient information
- Payment Information: Billing details and transaction history. Card payments are processed by Stripe via Stripe-hosted checkout; full card numbers never touch Marigold's servers (see Section 7)
- Uploaded Files: Spreadsheets, images, and other files you upload (for example, guest lists or website photos)
- Technical Data: IP address, browser information, device information, and cookies
3. How We Use Your Information
We use your information for the following purposes:
- To provide and maintain our services
- To process and complete transactions
- To send administrative information
- To improve our services and user experience
- To comply with legal obligations
- To prevent fraud and abuse
4. Messaging & Communications
A core function of Marigold is sending wedding communications — invitations, RSVP requests, reminders, and announcements — to a couple's guests by SMS text message, WhatsApp, and email. Please note:
- Numbers are supplied by the couple. The phone numbers and contact details used to send messages are provided by the account holder (the couple or organization), not collected by Marigold directly from recipients.
- Opting out of SMS. SMS recipients can reply STOP at any time to opt out of further text messages. Opt-out requests are honored across the platform.
- Opting out of WhatsApp. WhatsApp recipients can opt out by replying with a stop/unsubscribe request or by blocking the sender within WhatsApp. We will not knowingly continue messaging a recipient who has opted out.
- Message & data rates. Message and data rates may apply to messages you receive, depending on your mobile carrier and plan.
- Sender identification. Messages identify the couple and/or Marigold so recipients understand who is contacting them and why.
5. Guests & Other Non-Account Individuals
Many people whose information appears in Marigold — wedding guests in particular — do not have their own Marigold account. Their data is provided to us by an account holder (the couple or organization hosting the event). For this data:
- How it is used. Guest names, phone numbers, email addresses, and RSVP responses are used solely to deliver the couple's wedding communications, collect and display RSVPs, and provide related event features on the couple's behalf. We do not sell guest data or use it for our own marketing.
- Controller relationship. The account holder decides what guest data to provide and how their event is run; Marigold processes that data on their behalf to operate the service.
- Access & deletion requests. If you are a guest and want to access, correct, or delete your information, you may contact the couple or organization that invited you, or contact us directly at info@avanttechnologiesllc.com and we will work with the relevant account holder to honor your request.
6. Data Security
We implement appropriate security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Service Providers / Sub-processors
We rely on a small number of trusted service providers (sub-processors) to operate the platform. These providers process information only as needed to provide their services to us and are obligated to protect it. They include:
- Amazon Web Services (AWS): Hosting, data storage (for example, Amazon DynamoDB and Amazon S3), and message delivery for SMS and email (Amazon SNS / AWS End User Messaging and Amazon SES). Our data is stored in the United States.
- Meta Platforms (WhatsApp Business): Delivery of WhatsApp messages to recipients through the WhatsApp Business platform.
- Stripe: Payment processing for message-credit purchases. Stripe collects and processes card details through Stripe-hosted checkout; Marigold does not receive or store full card numbers.
8. Data Retention
We retain information only for as long as necessary to provide the service, comply with legal obligations, resolve disputes, and enforce our agreements. Our general schedule is:
- Uploaded files (such as guest-list spreadsheets and website images) are automatically deleted after a retention period of 7 to 30 days, depending on file type, via an automatic expiration (TTL).
- Guest data (names, phone numbers, email addresses, and RSVP responses) is retained until the account holder deletes the guest record or deletes their account.
- Account data is retained for as long as your account is active, and for a reasonable period afterward as needed to meet the purposes above, after which it is deleted or anonymized.
9. Your Rights & Requests (DSAR)
Depending on your location, you may have certain rights regarding your personal information, including the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your information
- Export or receive a portable copy of your information
- Object to or restrict certain processing
To exercise any of these rights, email us at info@avanttechnologiesllc.com. We will verify your request and respond within the timeframe required by applicable law. If you are a guest rather than an account holder, please also see Section 5.
10. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us at info@avanttechnologiesllc.com.